Google Analytics can not be only used for tracking website visitors but it is also used to track your email campaigns. In this guide, I will walk you through how to track Mailchimp Campaigns in Google Analytics. Create Your Mailchimp Campaign Login to your Mailchimp account Click on campaigns tab and then click “create campaign” […]
Tracking a button click in Google Tag Manager is one of the simplest things you can do as someone who’s even remotely familiar with it. However, if you’re new to tag manager, this can prove to be a tedious task. To help you get started with event tracking in GTM, I have compiled below, a detailed […]
Google Analytics contains a lot lot of data. It is up to you, how you understand and use to improve your business. One of the great use of Google Analytics data is to create an audience for your Adwords ads. Audiences in Google Analytics are a group of users who perform similar actions. You can […]
YouTube video tracking has now become easier since the release of built-in video trigger in Google Tag Manager. If you are looking to track embedded YouTube videos, this guide is for you. Without wasting time explaining the same things, let’s face the new video trigger and variables. Follow the steps below: Step1: Enable Built-in Video […]
One of the primary reasons for inaccurate data in Google Analytics is spam traffic. This segment of traffic isn’t real and is a combination of bots and spiders crawling your website. The unwanted traffic that comes to your website without any of your investment or efforts is known as spam traffic in Google Analytics. We […]
One of the important things we do after setting up enhanced ecommerce tracking in Google Analytics is to verify the ecommerce data. Verifying data means to make sure the transactions data is accurate. One of the things we test while verifying ecommerce data is to look for duplicate transactions. There are multiple reasons which causes duplicate transactions in Google […]
How to Change the Domain Name of Your Google Analytics Property and Submit it to Search Console If you have just redesigned your website and would like to move from .co.uk to .com For Instance: https://abc.co.uk to https://abc.com First, make sure you have all the proper checks for migration and have prepared the redirect map […]
Full page URL filters can be extremely helpful in many different scenarios. If you’re using an analytics code across multiple different subdomains, different TLD (top level domains), admin areas, user areas, etc. One early decision to make on applying any new filter is to confirm which view it will be included on. A good practice […]
Do you have a whitepaper, ebook, PDF, or other files offered as downloads on your website? If you do, you probably want to track how often your visitors download this content. Tracking downloads on your website can help you figure what motivates your visitors. It can also help you determine which kind of content upgrades your […]
URL Query parameters are variables that contain information and are attached at the end of URL preceded with a question mark(?). The query parameter might be a search string or any other parameters that are attached to pass some information. This guide will help you exclude all the URL query parameters from your Google Analytics […]