Google Analytics can not be only used for tracking website visitors but it is also used to track your email campaigns. In this guide, I will walk you through how to track Mailchimp Campaigns in Google Analytics. Create Your Mailchimp Campaign Login to your Mailchimp account Click on campaigns tab and then click “create campaign” […]
Facebook custom conversions allow us to track and optimize every action on specific pages of our website. It eliminates the need of adding any extra code to Facebook pixel code. The new Facebook pixel requires a single pixel on every converting page rather than adding a unique pixel for every page. In a nutshell, custom […]
Facebook pixel enables you to measure the success of your Facebook ads and also gives you the ability to track user actions and pageviews. One of the important benefits of using Facebook pixel is, you can create any events funnel easily. In this guide, I will show you how to create any funnel using Facebook […]
Tracking a button click in Google Tag Manager is one of the simplest things you can do as someone who’s even remotely familiar with it. However, if you’re new to tag manager, this can prove to be a tedious task. To help you get started with event tracking in GTM, I have compiled below, a detailed […]
Google Analytics contains a lot lot of data. It is up to you, how you understand and use to improve your business. One of the great use of Google Analytics data is to create an audience for your Adwords ads. Audiences in Google Analytics are a group of users who perform similar actions. You can […]
YouTube video tracking has now become easier since the release of built-in video trigger in Google Tag Manager. If you are looking to track embedded YouTube videos, this guide is for you. Without wasting time explaining the same things, let’s face the new video trigger and variables. Follow the steps below: Step1: Enable Built-in Video […]
If you have setup Facebook pixel on your website, you can easily create a custom audience based on the specific pixel. A custom audience is a group of website visitors who perform the same action or view the same page. You can use a custom audience for retargeting and product dynamic remarketing. For example, if […]
So recently I noticed that installing Facebook Pixel via Google Tag Manager records spam traffic in ads manager. I didn’t notice this until I saw the purchase pixel. It was displaying 24 purchases in the last 7 days but there was no actual purchase in the backend. How to view the referral URL in ads […]
Google Tag Manager is a wonderful, life-saving tool for tracking events. Life would have been pretty difficult without it! I came across a lot of people asking how to track the checkboxes on different community platforms. So, I decided to jot down a simple tutorial to help the fellows. There are multiple cases when you […]
One of the primary reasons for inaccurate data in Google Analytics is spam traffic. This segment of traffic isn’t real and is a combination of bots and spiders crawling your website. The unwanted traffic that comes to your website without any of your investment or efforts is known as spam traffic in Google Analytics. We […]
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