Facebook custom conversions allow us to track and optimize every action on specific pages of our website. It eliminates the need of adding any extra code to Facebook pixel code. The new Facebook pixel requires a single pixel on every converting page rather than adding a unique pixel for every page. In a nutshell, custom […]
Facebook pixel enables you to measure the success of your Facebook ads and also gives you the ability to track user actions and pageviews. One of the important benefits of using Facebook pixel is, you can create any events funnel easily. In this guide, I will show you how to create any funnel using Facebook […]
If you have setup Facebook pixel on your website, you can easily create a custom audience based on the specific pixel. A custom audience is a group of website visitors who perform the same action or view the same page. You can use a custom audience for retargeting and product dynamic remarketing. For example, if […]
So recently I noticed that installing Facebook Pixel via Google Tag Manager records spam traffic in ads manager. I didn’t notice this until I saw the purchase pixel. It was displaying 24 purchases in the last 7 days but there was no actual purchase in the backend. How to view the referral URL in ads […]
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