Whether you have a $100 monthly advertising budget or a $100,000 monthly budget, you want to get the biggest bang for your buck. Just as importantly, you want to get the most out of the time that you’re investing in your marketing campaigns. Maximized ROI is always the goal for any campaign, after all.
Choosing the right marketing channels will help you get that ROI. But how do you know which marketing channels are the right ones to get you the most for your ad spend and your time? There are so many changes happening in marketing and it’s difficult to know which platforms will work best for you.
If you aren’t sure where to get started, we can help. We’re going to go over the 6 best marketing channels you should be focusing on in 2020 and some best practices for how to get the most out of them.
1. Pay-Per-Click Marketing
As far as marketing channels go, pay-per-click (PPC) advertising is still an unbeatable juggernaut, especially with the diverse options now available to brands. There is a learning curve for each platform, so if you can afford to hire an agency to handle your campaigns for you, we obviously recommend that.
There are two dominating forces in the PPC world these days: Google Ads and Facebook/Instagram Ads. Google search ads will help you connect with users who are searching for products or services like yours.
Meanwhile, Google’s display ads and Facebook’s paid social ads will allow you to create demand and introduce your services to customers who may not be looking or even know you exist.
You can learn more about how to get the most out of Google Ads here and Facebook Ads here.
2. Social Media
Social media is a big player in the marketing world right now. Customers are actively seeking out brands they like or are interested in and increasing numbers of users are taking to social media to research or make buying decisions.
Social media also offers valuable community-building opportunities that you really won’t find anywhere else. Whether you’re just sharing behind-the-scenes content on your personal page or creating a group involving your business, you should be leveraging social media for all it’s worth.
There’s a lot to cover when it comes to seeing an ROI from social media, but here are the most important things to keep in mind:
Focus on Relationships, Not Sales
If people wanted to be sold to, they’d head to your site. Instead, this is where customers come to get to know you.
Interact with your followers enthusiastically and don’t treat them like they’re nothing more than an open wallet.
Think About Transparency
You still want to be professional, but you can be professional without falling into a cookie-cutter mold at the same time.
Show those behind-the-scenes content and tackle negative comments with grace. People will notice that and they’ll trust you more.
Choose the Right Platforms to Be On
Posting consistently is a big thing on social media and it’s harder to do if you’re on every platform ever.